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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, December 26, 2005

Going Backwards

Contact previous clients. Yes, an amazing grasp of the obvious I know, yet it's also amazing how easy it can be to forget to do that. Some of those large-quantity booklet clients will be thrilled to hear from you. They forgot the brilliant results your booklets brought them. That's right, they forgot! They got on with other things.

Then there are those people who quite sincerely said the booklets seem interesting, and there was not a specific purpose in their business at the moment. And then THEY forgot about you. Well, not you, but your booklets. They, too, are likely to be delighted to hear from you.

Take a look at your records to see who needs to hear from you, and contact them. There is no question you will generate some new orders from among them. Be sure you don't forget.

Until next time,


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