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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, December 05, 2005

Blending Online and Offline

Have you met a person who thinks their entire business can thrive solely online? That's become the dream of many with the wonderful advances of the Internet, isn't it? For lots of us, it's a rarity to meet people who don't have Internet access. We've come to assume it's the way of the world.

There's more and more talk these days, however, about the value and even necessity of doing OFFline promotions to increase your ONline business. It's about both not either of these realms. When I started my booklet business is 1991, it was before most of us (me included) were online. And I sold lots and lots of booklets then, too, both single copies and in large volume to single buyers before ever having even an email address much less a web site.

There's so many ways to do offline promotions, too. One of the best experts I've found on the topic is my friend and colleague, Joan Stewart. I marvel at how she has packaged her knowledge. She's got literally dozens of Special Reports ( http://tinyurl.com/9lh6x ) and CDs and Transcripts ( http://tinyurl.com/8ov5h )that address every imaginable aspect of promoting your product or service business.

Joan has also written some tips booklets, so she knows about the booklet business first-hand. It's not a stretch for her. I love the way she presents her information, too. It's easy to understand if you're a newcomer to her topic, and thorough enough to take you to the next level if you're more experienced with generating publicity. And she's priced the products so you can't NOT buy!

Take a peek at what she's got. You'll probably become as big a fan of hers as I am!

Until next time,


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