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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, October 28, 2005

Astounding Secrets About Secrets

What makes you look at an article, a magazine, a post on a discussion board, or this very post here on this blog? It's the headline, isn't it?

Look at the title of your booklet. Look at the list of titles at the ebooklet catalog at http://www.tipsbooklets.com Some of those titles jump right off the page, pulling you to go further, to see what's behind that title. Some titles are very straight-forward like my own "110 Ideas for Organizing Your Business Life." Then there are other more intriguing ones like "Rate Your Date Before You Mate" or "130 Secrets of the Master Speaker." Don't those two titles call to you to find out what's behind the title?

I am an advocate of calling things what they are, holding the belief that the more cutesie or esoteric the title is, the less likely people are to want to know what's there. You'll find certain words are grabbers, however. A word like "secrets" is one of those grabbers.

Next time you're in the grocery store, look at the magazines near the check-out stand to see the titles of those articles. Look at the words in those headlines. Revisit your booklet's title and the subheadings on the chapters. Do what you can to spice them up and make them grabbers.

Until next time, not so secretively,


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