.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, February 17, 2006

The Dance of Pricing

Whether it's booklets, consulting, workshops, or anything else, there is always someone who will ask for a break, a discount, a special price. Sometimes it's for the sport of it. In fact, lots of times, that's all that it is. Other times it may really be a financial consideration.

Like lots of people, I don't enjoy paying more than necessary for most things. I'll certainly dig around for a good price on things. There are times I'll ask if that's the best available price. Sometimes it is and sometimes it isn't. It's worth an ask. I live by the concept that all things are negotiable.

You are the only one who can decide what the basic 'published' price is and whether to modify that for any reason. And there can be lots of excellent reasons to give people some kind of a break. Your own cash flow might be slow and you want to make the sale. Or you are interested in getting into a new market and it's worth it to you to sell for a little less. Or your seminar isn't filling up as quickly as you'd like it to so you're willing to bring the price down some. Or you want to thank someone for their past contributions to your business or your life. Or any one of a number of other reasons.

The one thing to consider is whether you are dropping the price too soon. You know you probably left money on the table when someone says 'oh, the price had nothing to do with it. It was other considerations that keep me from making a decision today.' That's when you jumped the gun and made the price break offer too quickly. Consider that discount the cost of learning that lesson.

Until next time,


Post a Comment

Links to this post:

Create a Link

<< Home