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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, December 13, 2006

Has Anybody Ever Written About ...

That's always an interesting question when a booklet author poses it. It brings up all kinds of possible responses:

  1. Probably
  2. Maybe
  3. Yes
  4. Not that I'm aware of
  5. So what if they did?
  6. Why does it matter?
It's the last two that are most important. What IF they did and why DOES it matter? You have your own unique perspective on your area of expertise and interest. Let's just say that you wrote a booklet that bore strong similarity to someone else's, in your own words. What are the odds the two of you will market it in the same way to the same places? Probably slim to non-existent. Think about how many cookbooks are published. Even if you had a very strong interest in cooking, how likely is it that any one person or group would have every single cookbook ever produced? So, write your booklet anyway. Do it now. And market the living daylights out of it, starting now. It really doesn't matter in the least if anybody has ever written about your same topic. It's yours, to deliver the message as far and wide as you can.

Until next time,
Paulette - who knows of lots of booklets written on the same topic as hers, yet still sold over a million copies.


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