.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, February 13, 2007

Don't Do Don't

Now that's a pretty strange subject for this blog entry, isn't it? Take another look at that. The title says what NOT to do. It doesn't tell you what TO do. I can't tell you how many times I see this included in some of the best tips booklets that come past me from clients worldwide. Whether you realize it or not, as the reader, at best you are left with partial guidance from the expert who wrote the booklet. You've been told what NOT to do. And then what?

As the booklet author, do right by your readers. Tell them what TO do. Anytime you realize you are starting tips with "don't," "avoid,""ignore," or any other negative verbs, ask yourself what it is you want your reader TO do, as a positive action. This simple flip in perspective makes a world of difference in the effectiveness of delivering your excellent information.

Until next time,
Paulette - who has spent a lifetime figuring out what to do
www.tipsbooklets.com

Labels:

0 Comments:

Post a Comment

<< Home