Numbering Tips is Crucial

Today's mail brought an excellent booklet from a client. The content is wonderful. It's well written. It covers a good range from basic to complex, satisfying wherever the reader is in their own development on the topic. The author followed my advice in the writing style. The tips are organized into categories. I won't tell you the topic because it would be too great an identifier and there's no reason to do that at this point.

So what's my problem? Well, the tips are not numbered. And so what, you might ask. Here's why I'm making a big deal about it. There's two reasons, actually. The first is this -- how often do you think a person finds a tip and wants to refer to it later? Pretty often, in fact! Yes, the pages are numbered, however, it's not the same. So that's the first reason. It makes the booklet much more user friendly by numbering the tips. The second reason is visual. Without numbering the tips, the copy runs on, without any hope of zeroing in on what was an incredibly useful piece of information (of which there are many in this booklet!!).

I've encouraged (implored is more like it) the booklet author to number the tips in the next print run. And I know the author to be a highly intelligent person. We'll see what happens. :-)

Until next time,
Paulette -- holding the belief that numbers can be our friends
www.tipsbooklets.com