Passive, Residual, Consumable and Other Great Booklet Concepts

You open your email inbox and you see "Please tell me how soon you can send me another order of 250 booklets." There's a few key words in there worth noting: "another order of 250 booklets," to be exact.

Now, this particular order is not a big one as orders go. The terrific thing about it is the repetitive nature of it, and others like it. Some repeat orders are as small as 30 at a time. Others are 1,000 at a time. Write it once, sell it once, fill orders over and over again. That makes for a wonderful base of income, giving you wide berth for your creativity to do whatever else it does to keep your interest high. And this is from a single booklet that was written 16 years ago and is still relevant.

This is not rocket science. It does take some thinking, though, insofar as who you want to be your clients. Look for those who want to include your booklet in products or services that are ongoing in their own business. Some of my repeat buyers have home study kits in which they include my booklet. Others are training companies that include my booklet in their course materials. Yet others include this booklet in their ongoing promotional campaigns.

Yes, it really is possible to create passive residual income from booklets once you connect with those clients who are happy to keep coming back.

Until next time,
Paulette -- continuing to have a strong business based on a single booklet
www.tipsbooklets.com