Booklet Biz from High Level Careers

Yesterday's open mic session for www.PublishingProsperity.com drove home a point that's been increasing lately. Some people on the call said they want to leave their highly credentialed, well educated careers and go into the information product business. The particular folks have spent hundreds of thousands of dollars and many years to be in the careers they now want to leave several decades later. Tips booklets have become the bridge for them.

This is noteworthy because it indicates a shift in what's been a more typical phenom in the booklet business in the past. More often, people have used tips booklets to market the business they are in (and want to stay in), and to add information products as multiple revenue streams for their business which has usually been service based.

The fact is that it works equally well in both scenarios - as a full business of info products or as a marketing tool/revenue stream for a continuing business. This is, however, making me wonder about modifying or developing a different guide for the people who think that "How to Promote Your Business with Booklets" doesn't really apply to them. It actually does :-)

Until next time,
Paulette - reminded that perception is reality and that
leveraging knowledge is always a Good Thing

www.tipsbooklets.com
www.PublishingProsperity.com
Follow me on www.twitter.com/pauletteensign

Ready When Ready

Notice: "Amazing Grasp of the Obvious" alert --

I just spent a lovely 4-day weekend in Boulder, Colorado visiting some of my family. Now my family knows I've been doing something with booklets for a long time. And my middle sister and her husband are of above-average intelligence, in addition to being married to each other for a very long time. Certain career and health matters have changed in their individual and collective lives in the past few years. I found myself prompted to suggest to each of them that they have the opportunity and knowledge (if not the need) to consider other ways of leveraging their knowledge and interests into information products, possibly starting with tips booklets. I had separate conversations with them because they have different bodies of knowledge, different motivations, and different personalities.

Then I watched the light go on for each of them, with guarded optimism that at least some of what I was suggesting might just be the ideal next step. They have each been involved in their separate careers for many years, so what I was saying was very new stuff for them. To their credit, they were open to having the conversation with me. Both of them tend to ponder things before jumping in, and that's fine since they usually eventually take action.

So what was the amazing grasp of the obvious part? Well, as I see, there's two things that qualify for that.

1. They each have a substantial body of knowledge that they never considered to be something they could leverage for their various wants and needs of satisfaction and income.

2. I have a substantial body of knowledge and experience that could be useful to them, which they never considered before now.

Amazing what happens when people talk to each other and are open to whatever outcomes show up!

Until next time,
Paulette - very pleased by the recent family experience and eager to see where it goes
www.PublishingProsperity.com - new birth
www.tipsbooklets.com

Passive, Residual, Consumable and Other Great Booklet Concepts

You open your email inbox and you see "Please tell me how soon you can send me another order of 250 booklets." There's a few key words in there worth noting: "another order of 250 booklets," to be exact.

Now, this particular order is not a big one as orders go. The terrific thing about it is the repetitive nature of it, and others like it. Some repeat orders are as small as 30 at a time. Others are 1,000 at a time. Write it once, sell it once, fill orders over and over again. That makes for a wonderful base of income, giving you wide berth for your creativity to do whatever else it does to keep your interest high. And this is from a single booklet that was written 16 years ago and is still relevant.

This is not rocket science. It does take some thinking, though, insofar as who you want to be your clients. Look for those who want to include your booklet in products or services that are ongoing in their own business. Some of my repeat buyers have home study kits in which they include my booklet. Others are training companies that include my booklet in their course materials. Yet others include this booklet in their ongoing promotional campaigns.

Yes, it really is possible to create passive residual income from booklets once you connect with those clients who are happy to keep coming back.

Until next time,
Paulette -- continuing to have a strong business based on a single booklet
www.tipsbooklets.com