How crazy is this?
In two days two different booklet authors that I was aware of were caught short, unprepared, sales coming at them, and they weren't ready. It's not so uncommon for some booklet authors to choose not to print their booklets. The thing I found amazing was that they weren't READY to print their booklet.
The distinction? They did not have the time and money information from one or more printers so that all they'd have to do is to give the client the price, and place the order. They scurried to find a printer, get pricing, and get a time commitment from the printer until an order was upon them. After doing everything to get the booklet written, organized, edited, and designed, they weren't ready when sales were upon them.
Is it me, or does this sound crazy to you, too? Just thought I'd ask. Be reminded this blog can accept comments, and yours are welcomed.
Until next time,
Paulette - scratching her head in some disbelief
www.tipsbooklets.com
Labels: Bulk Sales
posted by Paulette Ensign @ 8:22 PM
2 Comments:
I'm not sure what happened in this particular instance. But I do see how this can happen when people think they can "test to see if there are takers" before making their product. My opinion is that you should take your booklet business seriously and at least make one prototype(even if you have to pay a lot for it) so that when you get an offer you'll already have your resources at hand.
Sandy
Sandy,
Thanks for your comment. I have to wonder which is the chicken and which is the egg. Many people seem to have it backwards, in my opinion and experience. Waiting until something happens can be a very long wait. Being prepared usually prompts something to happen. Either way, a person gets to be right :-)
Paulette
www.tipsbooklets.co
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