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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, February 15, 2007

Booklet Leads All Over the Place

Periodically it seems to makes sense to offer a reminder of what may be overlooked as ideal bulk booklet leads that show up in everyday life. Here are a couple examples:

1. You get an announcement in the mail that a new sales director is hired at one of your best vendor companies.

2. You read that the online travel company, Orbitz.com is launching a site specifically for road warriors.

First, can the new sales director use your booklet to make a mark with a new sales campaign? (get a free booklet with a zillion tips on how to organize your business with your next purchase from us)

Second, is anything about your booklet travel-related or relationship-related or business-related that would be an ideal download for the first time someone books their flight through the new site? That's a licensing deal for the PDF version of your booklet.

These are things to watch when wondering how and where to go for large-quantity sales of your booklet and its spin-offs.

Until next time,
Paulette - seeing an endless flow of possibilities without ever renting any lists



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