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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, February 20, 2007

Expert Status

There's lots of ways to establish yourself as an expert. As I'm sure you realize, booklets are among those ways. The following article is written by guest author, Katrina Sawa, who is joint venturing with me to promote my upcoming March 29 workshop in Sacramento, CA (details at tipsbooklets.com/sacramentomarch07.htm )

How to Establish Yourself as an Expert

Have you established yourself as an Expert in your field? If not, this is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!

One of the main reasons people see me as an expert in my community is because when I meet people I instantly want to help them and give them advice on their marketing; whether it’s critiquing their business card or brochure, suggesting they get a nametag or car sign or if I give them suggestions on where to and where not to advertise their business. This alone sets me apart (as would it you) because I am educating and informing people on their marketing, not trying to sell them something or convince them to use my services.

Think of ways you could establish yourself as an expert.

Here are some questions to ask yourself:

  1. What do others think about you? If you don’t know, ask some of your clients, peers, friends, etc. See if what they say is what you want it to be. If not, you will want to see how you can adjust your brand, your marketing message, your positioning, your products or services, pricing, etc.
  2. What kinds of clients or people do you attract? This somewhat relates to your target market which means if you attract one type of person who wants to listen to you or do business with you and you are targeting a whole different type of person – then you might want to rethink who you’re targeting.
  3. What kind of articles, how-to tips or stories can you write that will be of interest to the general public or are hot topics for the media? Read and listen to what’s going on in your area and respond. Develop articles to post on your website, offer them online to article publishing sites or to your local media. Then promote them to your contact list too.
  4. Where can you speak on similar topics of interest? Are there professional or community organizations with members who would be interested in your expertise? Approach them to speak and give them highlights of what their attendees would learn or what they would walk away with.
  5. Are you publishing an ezine? Make sure you are. Get everyone you know and meet opted into your list, advertise it online so others can sign up and promote it too. The more followers you can get regularly through email marketing or other marketing, the more referrals or opportunities you’ll get to speak at events, be quoted in publications or be highlighted in some other way.

These are just a few ways to increase your expert status. Most of all, you want to be “On Top Of Mind” with everyone who knows or comes in contact with you.

Katrina Sawa, Solopreneur Marketing Coach and Founder of K. Sawa Marketing. © Copyright 2002-2007 K. Sawa Marketing. Reprinted by permission of Katrina Sawa, a marketing and promotional expert who helps small business owners and entrepreneurs make the most of their marketing dollars and time. For more insight about her services, to get FREE Marketing Advice, or to sign-up for her FREE REPORT on How to JumpStart Your Marketing, visit her at www.ksawamarketing.com, or email: katrina@ksawamarketing.com.


Until next time,
Paulette - happily sharing other people's perspective and resources with you



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