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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, February 16, 2007

Booklet Titles

There's several differing opinions about naming a booklet. The first set of opinions deals with naming the booklet before or after the booklet is written. I prefer naming the booklet after it's written since the content defines what to call it. There are others who are more comfortable naming it first and writing to the title. If that works for you, well, ok.

Another set of opinions has to do with how "cutesy" to name it, or how direct, straightforward, and pragmatic it should be titled. The more esoteric you get, the less likely people will have any clue what's inside. Tips booklets are how-to's. I'm in favor of calling it what it is. Yes, there's a few words that make it more appealing and compelling. Words like "surefire," "secrets,"and "magical" are usually big winners. My own booklet has none of those, yet it's sold over a million copies. "110 Ideas for Organizing Your Business Life" says what it is. Lots of people want to get organized, which is why it worked.

The last item for this posting is a sub-title. I hold the opinion that if you need a subtitle, you've done a vague job in the main title. Your sub-title will usually also not be printed because there's often just not enough space when someone wants to reference it in print, online, or out loud. Yes, you can find examples to the contrary. Why would you want to risk that?

Like so many other things in life, keep it simple!

Until next time,
Paulette - being as direct as possible as much as possible



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