.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, June 26, 2008

Evergreens are More Than Trees

An evergreen topic is one that has no time sensitivity. My booklet, "110 Ideas for Organizing Your Business Life," is an example of that, and it happened that way unconsciously. Although many strides have happened in techniques and technology for organizing a person's business life during the past two decades, my booklet has nothing about technology in it. And the techniques are all still as valid today as they were when I wrote it. Therefore, it never got outdated. And while certain times of the year seem to prompt an artificial season for getting organized, the truth is that it's a year-round deal.

There's many topics to which this applies. Think about that as you're writing your booklet. That doesn't mean it's the only booklet that would be appropriate for your business or personal expertise. It can, however, be a cornerstone of your product line. Look at some of the books that have had substantial longevity on the New York Times Bestseller List. One that comes to mind is the career-oriented "What Color Is Your Parachute." I can recall utilizing that book myself about 30 years ago. It had merit then, and still does now, regardless of the state of the economy or any advances in the world of career counseling. Your booklet can, too.

Keep your presence in the world and in the contents of your wallet ever green.

Until next time,
Paulette - lovin' the leveragin'

Labels: ,


Post a Comment

Links to this post:

Create a Link

<< Home