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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, August 14, 2008

A Giver or a Taker?

Are you interested in taking money from your booklet clients or giving them something that will make their life more, better, or different? As basic a question as that is, and as obvious as the answer may be, it's something that keeps many booklet authors stuck during the sales process.

When you approach a buyer from the perspective of giving them a tool that enhances their business and or personal life, the notion of asking someone to buy something from you just doesn't look the same anymore. You're not asking them to do you a favor by buying something from you, or taking their money. You're not taking time from them. You are giving them a valuable item in exchange for money. You give them product. They give you money. No one is taking anything from anyone. You are giving to them and they are giving to you.

Until next time,
Paulette - who loves the giving process



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