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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, August 12, 2008

Do It Differently

Booklets lend themselves to being "different." After all, it's not a book, yet you can be an author. It's not a manual or workbook, yet you can tell the reader what to do. It's a great chance to publish without waiting for anyone else to say you can or to change what you want to say.

You can sell lots of your booklets or any other format of your product to a single buyer. That's not typical of what many people do with their published products. You can create an entire product line in different formats from expanding and/or contracting one single publication. Also not typical of what many people do with their published products.

Your title can be something other than "101" of something. That is a common approach to how-to's. You can do it differently.

You can come out of nowhere, a total unknown, without a "platform," formal education, a bank account, or even a track record and be hugely successful because you've decided to be and are choosing to do what you say you're going to do, regardless of anything or anyone.

You can do it differently. I dare you.

Until next time,
Paulette - whose above stream of consciousness has been prompted by multiple sources this past week

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