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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, July 31, 2008

"I Couldn't Bare to See My Book as a Booklet"

Someone said that to me today on the phone. The good news was that I hung in there to explain it was an "and" not an "or," and the person on the phone hung in there long enough with an open mind to hear about it. The booklet is often a parallel product to a book. It's the "Cliff Notes." It's not usually intended as a substitute for a book, in many cases. And sometimes it is.

The booklet becomes a good marketing tool for a book, a good entry point to the expertise for someone's first experience of the topic. It's a less expensive item for some companies and organizations to use for a promotional campaign than a book. They may come back for the book later, once they see how much success the booklet brought in attracting new clients, leads, and website traffic.

So before jumping to some of the many possible conclusions you might have about a booklet, take a breath. Take a step back to look from a longer perspective at what could be accomplished with a booklet that has been excerpted from your book. It can be a "both/and" rather than an "either/or."

Until next time,
Paulette - reminded that few people have experienced 17 years in the booklet business

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