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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, July 14, 2008

What Part of Booklets Is Fun for You?

Over the years, it's become obvious that certain parts of the booklet journey are more interesting and enticing to booklet authors than others. And it really is a mixed bag, too, depending on how you (and I) are hard wired, what's going on in life at that moment, what you view as your current skills and those you're willing to learn, and numerous other variables.

It's not uncommon to hear you, the booklet author, say you like to write the booklets and want someone else to produce and/or market them. Or you may think of yourself as someone who can't/doesn't want to write, though you can and will market and sell just about anything. In a perfect world, you may be someone who does it all. That, however, is the big exception rather than the rule and, in fact, is probably not the best use of your time and talents on further examination.

Once you've determined what part of the experience really gives you the most joy, delegate the rest. Yeah, yeah, I know, you don't like to delegate because you can do it better than anyone else, and by the time you teach someone what you want you could have already done it. Uh huh, heard it before. You might as well shackle at least one ankle to the leg of your desk...permanently!

Keep yourself at the high-level decision-making position, and find others to do the implementation of the parts you don't enjoy or don't do as well. It works. It really truly works.

Until next time,
Paulette - who doesn't do floors, windows, graphic design, or lots of other things

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