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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, July 03, 2008

Write Your Own Booklets or Booklets for Clients

Over the years, I've seen a few people start their booklet journey by writing a booklet for a specific client company, and then go on to find other buyers for that booklet. More often than not, it's been the other way around. A booklet author writes to their own expertise and then, with their innate enthusiasm and passion for the topic, seek out companies and associations to buy the booklet.

Since my own perspective is so "bottom line" oriented, I suggest that there is no right or wrong in either of these approaches. It's a matter of what works best for you. You may have a particular message and point of view that is important for you to spread as far and wide as you can. That would have you writing your own booklet and then finding buyers. Or you may be primarily a writer or marketer and have minimal-to-no attachment to the content, so you'll be more inclined to write a booklet based on an expressed desire of a buyer. That's sort of a hybrid of a "writing for hire" job and owning your material outright.

Either way, there's endless large-quantity clients out there waiting for what you've got.

Until next time,
Paulette - happy in the choice I made for myself

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