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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, October 23, 2008

Your Sky Is Falling?

Then look at who you're hanging around. Simple as that. Yesterday I attended a teleclass presented by Ali Brown, formerly known as The Ezine Queen. She and David Neagle made some very interesting points on the call that I want to share with you here, with which I agree 100% This applies to your booklet business and any other things you're doing in your life.

First, when you're hanging around people who are scared and scarcity-based, that's what you'll get all over you, too. Ali and David and their respective students and clients are doing well, some having their best year ever. That is true of many of my clients as well.

Next, they mentioned that only about 10% of our clients make their buying decision based on price. Now that puts an interesting perspective on things, doesn't it? It's one of the reasons I've always had a wide range of products, not only in different formats to accommodate different learning styles, but also at different prices so there's something for everyone. In fact, I am going to be raising a bunch of prices after the first of the year.

And last, they are seeing the current times as an opportunity to do things differently, to expand, to test out new things. I have been headed in that direction myself for a few months now. How lovely to get that independent confirmation.

What's your choice? Coming along for the ride, or deciding to stay stuck and scared?

Until next time,
Paulette - who has always delighted in doing it differently



At 9:54 PM, Anonymous Chuck Jeffery said...

The idea that you get negative all over you if you hang-out with negative people is not new, BUT it's sure worth repeating! Thanks for that.

I just found your blog and will be back to learn more.

At 11:57 AM, Blogger Paulette Ensign said...


Welcome aboard. Yes, you are completely correct that the message is worth repeating -- and repeating, and repeating!

Glad you found the blog. Check out the two sites at www.PublishingProsperity.com and www.Tipsbooklets.com And be sure to sign up for the monthly ezine on the www.tipsbooklets.com site if you haven't yet.



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