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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, September 25, 2008

Positive, Negative or Both

While rarely using absolutes, I always suggest writing booklet tips starting with a positive verb, telling the reader what to do. It's more useful, in my opinion. Yes, political campaigns and the nightly news and even some information products experts prefer to hang out in the negative, exhorting what NOT to do. Not my cup 'o tea.

Saying "don't do this" leaves the reader or listener without useful resources unless it's followed up with what TO do. So then why not just start with the positive, saying what TO do?

And as we've seen with the political campaigns, tearing down anyone else in the contest elevates no one, which has always made me wonder what any colleagues in a given field think they accomplish by doing that. I prefer to follow the lead of people like Dan Poynter or Yanik Silver or Ali Brown, who you will never hear or read a word of anything but positive that they say about anyone. I've got to believe they've got opinions. Who doesn't? They have each accomplished what they have, in part, by the professional relationships they've established. And they know the value of working together.

Tell your readers what TO do, with suggestions on who else serves them well. We're all in this together, learning from each other, and helping each other thrive by every definition.

Thus ends the rant.

Until next time,

Paulette - enjoying the many relationships fostered in the past few decades, with more to come
www.PublishingProsperity.com = recently born



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