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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, August 26, 2008

How-to's Need How To

'Had an interesting conversation today with a booklet author who wrote some booklets and has yet to own any of my materials. As I was suggesting he get my flagship product, "How to Promote Your Business with Booklets," the person on the other end of the line made a comment more meaningful than I think he may have realized at the time. He commented that so many of the "gurus" give the "what" and not the "how" in the things they sell. I assured him the product I was recommending is all about the "how."

However, he unwittingly made the point that's so crucial for booklet authors to bear in mind as well. The best thing you can do in writing your booklet is to tell the reader how to do whatever it is you're suggesting they do. Merely telling the reader "what" to do falls very short of being as useful as you can be. By then giving a sentence or two about "how" to do it, you've probably made a friend and client for life!

Until next time,
Paulette - grateful for the simple reminder of how to write a useful how-to

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