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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, September 23, 2008

Variety Is the Spice of Life Regardless of Circumstances

The new site launched last week at www.PublishingProsperity.com is off to a fabulous start. Forget that the launch was during the worst week in US economic history since the Great Depression. So what? When I did my booklet in 1991, I started an entire new business at a time the economy was dragging bottom, too. The simple mantra, no matter what the circumstance, is "Just Keep Going."

Since the new site opened last Thursday, it's been interesting to observe human behavior, which is always fascinating to me anyway. Lots of reinforcement for what I've been teaching for a long time. Read on to see why, and how it relates to the whole realm of information products.

People have asked questions that were already answered on the Guest Home page of the new site. Those folks are probably either not visual learners or have limited patience, or both. That reinforces the point about having your content in different formats so there's something for every learning style and every personality style.

Some or many of those same people are like me, naturally short on patience a lot of the time. They are "bottom line" and want their specific issues addressed (fast) without having to plow through lots of copy. So they phoned me or emailed (mostly phoned) and asked their specific questions, which I was happy to answer. Again, some great reinforcement for having your content in brief format for those personality styles who respond best to that.

Some people like to ponder a decision while others jump right in. Some want to get the very best financial deal, and others want the top of the line and the most that is offered. Other people want to stick their toe in the water, go slowly, gather as much information as possible, and then take action. By providing different features and different prices, both with your products and at my site, there's a greater likelihood of finding a match and making a sale.

Have you checked out the new site yet for yourself? Oh, you'd rather call me? Got it. Either is fine.

Until next time,
Paulette - who is enjoying the new energy surge
phone: 858-481-0890 - Pacific Time Zone

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