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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, August 26, 2010

Booklets - I Can Write Dozens of Them

Whether it's been in the booklet business or when I was a Professional Organizer or when I taught string instruments, one of the biggest challenges for many of my students or clients was focus, thinking in units of "one" while still maintaining the big-picture view.

The way a dozen booklets gets written is by writing one, then another, and another. The way a pile of papers gets sorted and filed is by reviewing and deciding on one piece at a time, and then another and another. In learning to play violin, it is one note at a time until an entire composition is learned.

You may find that after writing one tips booklet your best interests and those of your market are better served by leveraging that one body of content into other formats instead of writing a series of booklets. Or, in fact, you could find that a series of tips booklets really does make sense, one more at a time, related to the first one in some way to begin a cohesive library of choices for your market.

The big picture is valuable. Taking one step at a time is the way to create the big picture.

Until next time,
Paulette - with the reminder that one size does NOT fit all


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