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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, December 29, 2005

Giving it Away

Yes, there's times to give away your booklet rather than sell it. Here's a few situations that come to mind:

* People who are good hubs of influence to refer people to you - lawyers giving free booklets to judges, mediators, and therapists who would refer legal cases involving divorce, for instance.

* Decision-makers at corporations, associations, and publications - people who are in a position to purchase or license large quantities of your booklet from you.

* Past clients - keep people in the loop so they know what you are doing and on their radar so they can purchase more from you by remembering you exist.

* Potential clients of your services - your booklet is a high-level business card with a sampling of your knowledge.

* Current buyers of your products or services - an easy and low-cost bonus of 'free booklet with purchase.'

You can probably think of a few more situations where giving your booklet away for free makes really great sense (cents) and a whole lot more dollars.

Until next time,

Paulette - who rarely advocates giving stuff away for free unless there's a reeeeeeally good reason



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