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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, January 04, 2006

Comfort Zones Kill

There's been a theme running through client conversations lately, whether they are author clients or bulk-buyer booklet clients. The best way I can generalize that theme is a statement of "It's What I Know," or "It's Where I'm Comfortable."

As you see in the title of this post, I have taken the statement one step further. In fact, comfort zones DO kill. They kill enthusiasm, discovery, abundance, joy, and lots of other fabulous things in life.

I have heard this comfort zone tune from authors who only know a particular market for their products and are nervous about venturing into new areas to sell what they've got. Or they know only one method of selling their products and can't imagine going into other ways of selling, ways that are often hugely more lucrative.

The same comfort zone message comes from bulk booklet buyers who have been marketing and advertising their business in certain ways, ways that wouldn't include booklets. Their previous methods may no longer be working as effectively or at all, yet it's what they know. Their comfort zone is killing revenue.

The best suggestion I can make is to start by taking a small step out of that comfort zone. test the waters, do it a little bit at a time. All of a sudden, you realize you've shifted course dramatically yet not joltingly. You're in a new place, a place that will eventually become a new comfort zone. Begin the process again to stay alive and moving forward.

Until next time,
Paulette -- who has had three careers so far and moved 4 time zones at once because it was the next indicated step


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