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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, March 07, 2006

Volume One

If that isn't the simplest no-cost marketing tool going, I don't know what is. What I'm talking about is putting 'Volume 1' on your booklet. It's an idea passed along by one of the big Internet marketing guys and it makes a lot of sense to me.

'Volume 1' has people curious about what will be in Volume 2. You may never write a Volume 2, or you might. You could get inquiries about what the editions after Volume 1 contain. Get enough of those queries, and I'll bet you are prompted to write a second booklet. The flip side of that is when someone receives a copy of Volume 3 or Volume 4. If they liked what they got, they want to know what else you have so they can purchase those volumes, too.

You just may want to consider placing Volume 1 on the cover or inside of your booklet in the next printing. Make your booklets collectors' items!

Until next time,


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