New Year Always Bring Change

This morning I picked up my daily Wall Street Journal from the stoop outside my front door. I know, 'stoop' is a New York thing, and I've lived in San Diego the past 10+ years. Anyway, you get the idea. Taking the paper out of the plastic bag, it was instantly obvious that something had changed. The size was the first thing I noticed. Okay, so the size changed. Big deal. It's narrower and therefore easier to navigate turning the pages. Well, that was only the beginning. The Wall Street Journal had a brand new font designed for them. Imagine that? A brand new font. And no, that still hardly scratches the surface. In fact, they created an entire section of today's paper to explain the changes, plans that began in 2005 and were implemented with today's issue. Context, content, design, and more. They hold a unique position in publishing, worldwide, and they made changes. It's partly because they can, partly because they had to. They didn't change for change sake alone. Their customers told them they wanted changes and the folks at the Wall Street Journal listened. It's still very obvious that, in many ways, it is still the Wall Street Journal. There is no mistaking that.

What changes have you made? Have your clients told you they wanted things different? A different size, a different format, different language, some kind of customization? Are you asking and then listening and then implementing? The Wall Street Journal comes from abundance not scarcity in how they go to business. Are you? Great lessons all.

It's a wonderful beginning to this new year. Now I can turn those pages much easier while reading the Wall Street Journal during my one-hour walk on the treadmill. It's quite a sight to behold, at best!

Until next time,
Paulette -- ready for whatever the new year brings
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