News to Use

According to Vickie Sullivan, an expert on trends in the professional speaking world, she says the following:

Trade shows revenue jumped to $10.3B in 2005, and first quarter 2006 rose 1.4 percent. Things will continue to look rosy with industry reports predicting nearly a six percent increase through 2010. This isn't business as usual — the industry is reinventing itself and experts can use the chaos to their advantage. Organizers are looking to add more value beyond the educational sessions, to extend the life of the show. Experts who have multiple ways to interact with their target market will have the inside track here.

What do you see when you read something like that as a booklet author? I see lots of opportunities.

Until next time,
Paulette - sharing ideas for you to act on
www.tipsbooklets.com