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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, January 04, 2007

Online for Booklets

Earlier this week there was a brief article in The Wall Street Journal about the world's oldest newspaper moving out of print and going solely onto the Internet. The paper is The Post Och Inrikes Tidningar, the official Swedish publication for bankruptcies and corporate and government announcements. It's been published daily since 1645 (yes, that's what it says). The article goes on to say that the newspaper has played an extremely important role when it comes to legal information and that it will be much more accessible.

It's that last part that struck a note with me. "It will be much more accessible." There are already many younger magazines and newspapers that have migrated to a large online presence during recent years, making them much more accessible as well.

What does that mean for you as a booklet author? My take on it is that you have a greater range of possibilities for licensing your booklet as an incentive for site owners to use to attract more traffic to their site. "Visit our site, or sign up for a subscription, or buy something from us and receive a free downloadable version of ______ booklet."

This is true for online publications, online websites of retailers, manufacturers, and distributors, and anyone else who has a web presence that wants to attract more visitors to their site.

Talk to me about how you can do a non-exclusive license your booklet as a full PDF download as well as other electronic versions of your booklet content. No need to leave all that money out in limbo instead of coming into your checking account, now is there?

Until next time,
Paulette - happily connecting the dots for all concerned
http://www.tipsbooklets.com

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