People Keep 'Em

Someone new to booklets made the perfect observation today when I said what it is I do. The comment was "People won't throw those away, will they?" She was absolutely right. People don't throw away booklets. That's why it's the perfect combination of an educational tool and a marketing piece, while also being its own source of income.

People don't throw away booklets. The booklet may have legs, as in walking away in someone else's hands once they pick it up to start reading it. It can go into someone's shirt or jacket pocket, or into a purse or briefcase. But it doesn't get thrown away. That's more than what can be said for a marketing brochure or a large format of education. Get that booklet written today!

Until next time,
Paulette -- supporting the staying power of the booklet
www.tipsbooklets.com