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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, January 09, 2007

Reach more people for same price

Talking with a prospective client yesterday, it was great experiencing the light bulb going off when he realized the obvious benefit of distilling his book into a booklet. He's been successfully giving away printed copies of his book as a marketing tool. As we discussed the idea of creating a 16-page booklet from his book, there was no time wasted in his connecting the dots about the economic efficiency of doing that. He knew he could reach many more people by distributing a booklet full of great tips for the price it was costing him to distribute his book. Don't ya just love when these awarenesses present themselves?

Until next time,
Paulette - leaving plenty of room for everyone's mind to work at its best


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