Make More from the Parts Than the Whole

Marcia Yudkin and I are often on very similar wave lengths and are forever referring people to each other. One of my pet phrases when it comes to booklets compared to books is that you can make more money on the parts than you can on the whole thing. Marcia's weekly ezine, The Marketing Minute, presents this quite well.

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           ** The Marketing Minute **
    brought to you every Wednesday by Marcia Yudkin
       Marketing Consultant, Author, Speaker
         http://www.yudkin.com/marketing.htm
            http://www.pressreleasehelp.com
              http://www.namedatlast.com
               mailto:marcia@yudkin.com

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When a fresh-baked pie goes for $7.95, you can cut it into
six slices and sell those for way more than $1.33 each. 
Take product development math beyond such familiar examples,
and the possibilities for premium pricing get quite
interesting.

Small slices of content, items and services can be sold at
disproportionate prices when pitched in one or more of these
ways:

* Appropriateness for a specific goal:  bags of 100-calorie
snacks (perfect for diet compliance);  exactly the number
and size of screws needed to attach two license plates

* Avoidance of waste:  downloadable instructions for just
one fix-it chapter from a thick manual

* Perfect timing:  instructions for changing a tire, sent as
a cell-phone message when you're broken down on the road

* Samplings of experiences that are ordinarily beyond reach: 
"mini-medical school" - a hospital lecture series that gives
the general public a taste of medical education

* Faster results:  speed dating;  condensed now-you-know-it
versions of novels, movies or symphonies

When downsizing a product, emphasize the benefit to the
buyer of the smaller size.

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CASE IN POINT:  A lot of people have put off enrolling in my
one-on-one copywriting training because of the $2,500 price
tag.  Now there's a scaled-down version that gets you up to
speed on the elements of powerful promotional writing
for much less.

Master techniques that, minute for minute, earn you more when
applied than just about any other skill - whether you're
aiming at improving your own marketing materials or clients'. 

Learn more about the one-time-only, limited-enrollment
course, Six Weeks to Masterful Copywriting:

http://www.yudkin.com/copycourse.htm

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MORE PRODUCT DEVELOPMENT IDEAS:  Intrigued by the "mini"
content concepts above?  Then you'll love using 101 Ways to
Turn Content into Money as a brainstorming tool. 

"If people applied just a fraction of these tips, No. 102
would be: And Retire to Tahiti. It's great!" - Jeff Zbar,
Author, Home Office Know-how and other books

"I'm sure you'll find at least a dozen money-making ideas in
Marcia Yudkin's 101 Ways to Turn Content into Money that you
could put to use minutes after you read it.  I found some
terrific ideas I hadn't heard of before, and the links and
resources in it are priceless."  - Joe Vitale, Author, The
Attractor Factor and other books

Details:
http://www.yudkin.com/contentintomoney.htm

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If you enjoy The Marketing Minute, please forward it to
friends and colleagues.  It comes to you every Wednesday
from publicity and marketing consultant Marcia
Yudkin, author of Web Site Marketing Makeover and
10 other books.  P.O. Box 305, Goshen, MA 01032.

         http://www.yudkin.com/marketing.htm

For a free weekly marketing tip, subscribe: 
http://www.yudkin.com/markmin.htm

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Until next time,
Paulette - thinking small to reach big
www.tipsbooklets.com