December and the Booklet Business

What are you doing this month? For some businesses, as you know, this is the busiest month of the year. And others come to a grinding halt. If yours happens to be in the latter category, take advantage of the found time to keep the volume turned up on promotion and publicity, use-it-or-lose-it budgets, and corporations whose pace may also be slower than the rest of the year.

Notice the articles and books that comment on trends. Use that as a basis for your own promotion and publicity whenever and wherever possible. This is also an otherwise slow time of year for a lot of media, leaving you with more possibilities for exposure of your products and services.

Touch base with former clients and prospects about their own promotional campaigns. Can they benefit by making a purchase of your booklets now for use in the new year because they have left-over money in their budget?

Depending on the business, some corporations are also slowing down in the next 2-3 weeks. That can mean a window of opportunity for you to connect with someone you've been trying to reach, who isn't going away on an extended holiday vacation and is still in the office playing catch-up, at a calmer pace. It's always worth making that call, just to see.

Some of the biggest deals I've made have happened in December, when things are supposed to not be happening!!

Until next time,
Paulette - always curious about what happy surprises lurk just around the corner
www.tipsbooklets.com