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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, December 11, 2007

I Don't Know What Else to Write About

A client told me that this week. And there have been times I've felt the same way myself. After awhile, it can seem like it's all been said. How many more ways can it be presented?

That's the time to introduce a new format of a product that already exists or identify a new market yet to be explored, or both! Can the booklet be recorded into an audio or video product, or aimed at a different age group, industry, or special interest? Can your booklet be lengthened, shortened, or revised. Some content lends itself to annual revision, others doesn't.

Take a step back and look again at what you've got. Can your tips be licensed onto some other prodycts? Balloons, cocktail napkins, golf tees, pens, coffee mugs, tee shirts, into software, onto website or catalog pages, in Spanish, French, Chinese? Go here for licensing:

Look again at what you have. There's so much more to do with what you've already written. Still having trouble seeing it? Cal me and book an hour.

Until next time,
Paulette - taking my own advice so I can give it to you

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