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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, December 03, 2007

News to Use to Sell Your Booklets

Friday's issue of the Wall Street Journal had an article on the front page of the Marketplace section that started this way:

"The largest number of adolescents in history is coming of age world-wide. All told, some 1.2 billion people - one person in five - are between ages 10 and 19, according to the United Nations Population Fund. In the U.S. alone, there are more than 29 million teenagers, with their numbers growing at twice the rate of the overall population."

As an information product developer and marketer, if you have expertise in parenting or adolescent behavior, that jumps right off the page at me as an invitation and confirmation to start or continue generating info products as quickly as possible. Your stuff is and will be in great demand. Look at who else wants to reach this same audience, and sell your information to them to use as a marketing tool for their own product, service or cause.

Articles like this one in the Wall Street Journal are all around you, once you notice them there. And quoting a statistic from as highly regarded a publication as the Wall Street Journal can be a cornerstone to a presentation you make to a corporation, association, or publication when approaching them with your products.

Still not connecting the dots on how to do this? Call me to schedule some consulting time and I'll show you exactly what to do.

Until next time,
Paulette - reminding myself (and you) that there are no ordinary moments

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