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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, January 23, 2008

Benefits, Benefits, Benefits

What's the benefit of your booklet? The answer to that question really depends, doesn't it? It depends on who you're talking about. The benefit to the end-user/reader of your booklet has personal life improvement benefits available from reading it. The large-quantity buyer has a different set of benefits in increasing the sale of their product or service by using your booklet as a promotional tool, or getting their message out to a larger audience.

Of course the benefits to you are that you get your own message out there and you make money in the process. When you have clarity about the benefits, it's usually a much easier conversation to have with the potential buyer. Take some time to ask yourself and your prospects how your booklet can benefit them, and then watch the difference in your own sales results.

Until next time,
Paulette - remembering it's always about what's in it for them



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