Booklets - Naming Strategies

You may know I'm a big fan of several colleagues, one 
of whom is Marcia Yudkin. 
 
Every Wednesday she sends out The Marketing Minute, 
which I always find interesting. 
  
Here's the one she sent this week. 'Gets me thinking 
  
about names for tips booklets and for websites associated 
  
with them. How about you?
  
================                     
  
 
  
                         The Marketing Minute 
  
      by Marcia Yudkin, Marketing Expert and Mentor
  
             http://www.yudkin.com/markmin.htm
  
 
  
                 *******************
  
 
  
In a vacation reply message from a Marketing Minute 
  
subscriber, a cleverly named domain caught my eye: 
  
TheMuseIsIn.com.  Clearly the site offers creativity help in 
  
a light-hearted spirit.
  
 
  
We don't see many domains using this naming strategy: a 
  
phrase or sentence.  When all the conventional company names 
  
seem to be taken, try raiding literature, the Bible, 
  
proverbs and fables for expressions.  When I looked up ten 
  
Shakespearean phrases today, four were available as domains.
  
 
  
Other uncommon domain name approaches:
  
 
  
* Start with a verb.  Available this morning, for example: 
  
EditABook.com, BecomeADogSitter.com, SubtractSalt.com, 
  
GoingToGeorgia.com.
  
 
  
* Indulge in wordplay.  Think up key words, then look for 
  
ways to match starting letters or sounds.  KeenOnKarate.com, 
  
SqueakyCleanSquad.com and NeedToNibble.com were there for 
  
the taking today.
  
 
  
* Switch word order.  If someone has already nabbed 
  
NewEnglandNannies.com, spring for NanniesNewEngland.com.  
  
(Both were available, actually, today - and the reversal has 
  
more pizzazz.)
  
 
  
* Ask a question.  Despite all the divorce specialists 
  
who have already set up shop online, both CanIGetCustody.com 
  
and CanYouGetCustody.com weren't taken yet this morning.
  
 
  
When it comes to finding a domain, zig instead of zagging.
  
(ZigDontZag.com was available, too!)
  
 
  
[Note: The last time I ran something on this theme, a 
  
smartypants immediately reserved all my clever inventions.  
  
Since I expect this to happen again, I used past tense 
  
here.]
  
 
  
                 *******************
  
 
  
LEARN NAMING:  Anyone can learn to put words together in 
  
original, captivating ways.  Learn the art of thinking up 
  
creative, effective names and tag lines in my upcoming 
  
naming class, which meets by teleseminar on four Thursdays 
  
starting June 9.
  
 
  
In a small group, you'll get lots of personal attention for 
  
your current naming challenge and have ample resources to 
  
reuse for future projects.
  
 
  
Sign up today:
  
 
  
http://www.namedatlast.com/roses.htm
  
 
  
                 *******************
  
 
  
MORE MARCIA...
  
 
  
One-on-One Copywriting Training
  
http://www.yudkin.com/become.htm
  
 
  
Marketing Mentoring 
  
http://www.marketingformore.com
  
 
  
Marketing Thought of the Day
  
http://www.yudkin.com/mantras or twitter.com/marciasmantras
  
===============
  
Until next time,
  
Paulette - who loves how Marcia thinks!
  
 
  
www.tipsbooklets.com
  
www.CollectionOfExperts.com