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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, January 23, 2006

Start Generic

No matter how much knowledge you've got in your area of expertise, or how much credibility, or how long you've been in your field, the first (and maybe only) booklet must be as generic a presentation of your information as possible. Why do I say this? It's because you can always go into more depth in content or in a particular industry when someone commissions you to do so. However, it's much harder for your booklet buyers to relate to your content when it's been customized or goes in-depth too quickly.

You can feel like you're a race horse being held back by writing a generic booklet first. I promise you it's the way to go. It'll give you much more leverage to make many more sales going that way. And you'll still have plenty of room to expand in subsequent products you create. Holding back now will pay off big time going forward.

Until next time,


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