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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Monday, January 30, 2006

TMI - Too Much Information

You are brilliant at what you do and your depth of knowledge parallels 20,000 Leagues Under the Sea. Your challenge is to write less. You want to give the entire world all the best of what you've got and you just aren't sure how to pull it all back.

Put yourself in the shoes of the reader who is somewhat new to your subject area. How would you feel, as a first-line approach, to have alllll that information coming at you all at once? I'm talking every tidbit, every nuance, every connection about all of what you know in your field. Your intention to be helpful, instead, turns into a burden to the person you're wanting to help, and they can't get away from you and your knowledge quickly enough. Not at all what you had in mind, is it?

The beauty about writing a tips booklet is being able to give people information a small bit at a time. When they are ready for more, you will, ideally, have more to give them. It'll be through a series of booklets or by expanding your product line into other formats that support a more in-depth treatment of your expertise.

Think about how you feel when anyone in your life gives you more information than you wanted about anything. Isn't the tendency to shut down rather than be receptive? Write that booklet so you can start someone on their lifelong journey of wanting more of what you've got to give them.

Until next time,


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