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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, March 08, 2006

Tips Writing Style

Years ago I discovered that I had basically written my tips booklet in a particular writing formula. It was not a conscious thing at the time, I assure you. It was something that became obvious in hindsight and is now consistently advocated. Some booklet authors follow the suggestion exactly, others do it mostly, and some ignore it completely. I tell anyone who will listen that the brilliance of this formula is that it's great if you already can write, and it's great if you think you can't write at all.

Here's the formula:

Write one sentence starting with a positive verb (action word), followed by no more than two sentences explaining 'why' or 'how.' This gives people precise direction and helps them understand what they are doing and why they are doing it.

The formula I just shared with you is also an example of itself. I encourage people to tell what TO do rather than what NOT to do. And the second and third sentences allow a reader who is not as familiar with your subject to get a little more comfortable with it by understanding what's necessary or the reason for suggesting it.

I have yet to find content that cannot be put into that writing style, though several authors struggle with it. Think how you would feel reading such a piece, new to a subject yet wanting to begin learning about it. The formula works brilliantly and has your reader wanting more from you because you made their entry into your topic as easy as you did. Everyone benefits!

Until next time,


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