Product Line Extensions Abound

It's heartwarming and inspiring to see what some booklet authors are doing to expand and extend their product line beyond booklets. A recent Google alert took me to the site of a booklet author client, Nancy Juetten, where I witnessed a delightful surprise. Nancy has a public relations agency in the northwest corner of the United States, focusing on clients and news in that region. She started with two booklets, and then beautifully wrapped them into a large physical and thematic package. She shows no signs of slowing down, either. Take a peek at what she's done.

Speaking of publicity and extending your product line, you'll also want to see what our colleague, Marcia Yudkin is up to. She delivered a power-packed Expert Interview a few weeks ago about Creating Publicity-Worthy Products. Marcia has many ways of supporting your product line extensions and expansions. See for yourself.

Until next time,
Paulette - enjoying how my own horizons are expanding
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