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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, October 28, 2008

Product Line Extensions Abound

It's heartwarming and inspiring to see what some booklet authors are doing to expand and extend their product line beyond booklets. A recent Google alert took me to the site of a booklet author client, Nancy Juetten, where I witnessed a delightful surprise. Nancy has a public relations agency in the northwest corner of the United States, focusing on clients and news in that region. She started with two booklets, and then beautifully wrapped them into a large physical and thematic package. She shows no signs of slowing down, either. Take a peek at what she's done.

Speaking of publicity and extending your product line, you'll also want to see what our colleague, Marcia Yudkin is up to. She delivered a power-packed Expert Interview a few weeks ago about Creating Publicity-Worthy Products. Marcia has many ways of supporting your product line extensions and expansions. See for yourself.

Until next time,
Paulette - enjoying how my own horizons are expanding
Follow me: www.twitter.com/pauletteensign

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