What is Important In Publishing?

What is truly important when it comes to publishing your tips booklets? Is it the particular shade of a color on the cover? How about the weight of the paper? Is it the exact font used in laying out the interior text? Is it the size of the margins? What about a minor typo like repeating a word word? Maybe it's a sense of expecting every single word to be the pearl of wisdom, combined just right.

And maybe it's none of these things.

In fact, most of the things mentioned above matter minimally, if at all, in some cases. Before you get bent completely out of shape, thinking I am advocating mediocrity, carelessness, or sloppiness, take a breath. That's not at all what I'm saying. Your booklet needs to be presented as well as you can present it, by all definitions.

What this is about is taking a look at what results you want from your booklet, and what the return on your investment of time and money is about for you. There have been booklet authors who have labored over the title on the cover being a minuscule measurement off from what they want, or the shade of the ink being ever so slightly different than what matches everything else in their corporate image design of letterhead and business cards.

So what? Who cares? It doesn't matter! You have great content to share with people. You have a booklet that will market your business and make you some money. Your booklet can help other businesses make money. The more you delay the distribution over things that don't matter one iota, the less you serve everyone concerned.

Yes, I know this is heresy for the highly-detailed among you. However, this is the voice of almost two decades of experience talking. Your perfectionism that is causing you to procrastinate serves no one. Get on with it -- NOW!

Until next time,
Paulette - who is grateful for this platform for a periodic rant

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