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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, September 30, 2010

Booklets - Keeping It Simple

A popular comment that has almost become cliché is this: "A confused mind always says no." That's true when you're presenting too many choices to your potential booklet buyer. While your intent is to be helpful, the result is that you send your booklet buyer into overwhelm and shut-down. It's too many ideas to process and may also be way off the mark for how it can best be used by that particular company or organization. By throwing too many possibilities out there, rather than consider each one, it becomes easier to consider none.

Give your potential buyer three possible ways to use your booklet, clearly marked by bullets in your email or hard copy communication with them so the ideas really stand out. Reference the fact these are a few of the many possibilities, and that you look forward to exploring which ideas will best serve your client's needs when you speak in the near future.

By the way, have you noticed that complicating the writing, production, and marketing of your booklet can shut you down, too? "A confused mind always says no" applies to you, too!

Until next time,
Paulette - who is keeping it simple


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