Booklets - What TO Do

The tip-writing formula I have always taught is about telling the reader what TO do, starting the first sentence of the tip with a positive verb (action word). It's so much more helpful than telling the reader what NOT to do.

It was heartwarming to hear the cosmetic expert, Bobbi Brown, mention in an interview on NBC's "Today Show" this morning that telling young women what TO do when it comes to teaching them about makeup is more productive than telling them what NOT to do. Ah, a real-life piece of reinforcement. Loved it!!

Regardless of your reader's age, gender, or life situation, the human condition is better served when offering suggestions of what TO do. Look at your booklet to see what changes to make that will best support the lives of the people who receive your message.

Until next time,

Paulette - who already knows a lot of what NOT to do in various aspects of life, as you do, too

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