Booklets, Blog Posts, and Bulk Buyers
A booklet author shared how excited she was to be asked to write some (free) blog posts for a company she was prospecting for large quantity sales. I saw it as a way for the company to benefit from the booklet author's content without paying her for the content, and would likely prompt single copy sales of her booklet. That left me less than enthused for her.
She then made a point I hadn't considered in that moment, yet is something I talked about years ago:
You never know who is reading the article or hearing an interview. It could be a high-value contact from anywhere, who could turn into a large quantity buyer from another company or be a journalist for other media or be someone who would hire her as a consultant or speaker.
It was a great reminder. Now I can pass it on to you.
Until next time,
Paulette - loving when the student becomes the teacher
posted by Paulette Ensign @ 9:55 AM
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