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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, November 09, 2010

Booklets and Technology -- Overwhelmed or Overjoyed

When it comes to marketing your booklet, are you overwhelmed rather than overjoyed by the endless possibilities with social media? Do you find yourself paralyzed instead of in possibility mode, thinking the entire world is passing you by, so why bother?

There is a simple cure for this. Think about any one thing you can do, and do it. See if any of these feel more do-able or prompt other ideas that are:

  • Send the PDF of your booklet as an email attachment to the people who attended a recent workshop or teleclass you presented as a way to stay in touch with your past, present, and future clients.
  • Write an article that includes excerpted tips from your booklet, referencing a way for the reader to get your complete booklet. Include an invitation to visit your website. Post the article at your website or at an article directory or both, or send it to an online or offline publication for reprint.
  • Offer a copy of your booklet to your ezine readers, Facebook "friends," or Twitter followers in exchange for their email address as a way to stay in touch, add to your list, and announce the availability of your booklet.
  • Post a tip from your booklet at Facebook or Twitter, with a link back to your site.
  • Introduce your booklet to decision makers of organizations to which you belong, for them to buy copies from you for them to use as a fundraiser for the organization.
For more step-by-step suggestions of basic, simple ways to dip your toes into the large sea of social media and other non-Internet sales possibilities, rush right over to get your copy of Promote Your Business with Booklets right now. Be sure you've got the latest (4th edition). It also comes with stories of what other successful booklet authors have done. Go on, go get it. What are you waiting for? You CAN do that, and you'll be so glad you did.

Until next time,
Paulette - teaching you to take one step at a time toward the results you want


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