Booklets - Branding Matters

A booklet is...a booklet.

It's not a brochure, a pamphlet, a book, or any other things some people may call it. In fact, those other words describe something different than what a booklet is.

Now, if you think this is merely a matter of semantics and my being super-sensitive about a brand I've spent the past almost 20 years reinforcing, think about the importance of branding in a different context.

Cher, the well known singer and actor, is recognized far and wide very simply by that name. When you see or hear that name, it brings to mind certain things that have become her trademark during the decades she has been doing what she does. Would she be the same recognizable person if people casually and interchangeably referred to her as Cheri? No, that is someone else.

A booklet -- and a tips booklet, at that -- is something different than a brochure, pamphlet, or book. Stay conscious and consistent in the words you choose, especially when it comes to building the brand that is your business.

Until next time,

Paulette - part of whose brand is Paulette, not Paula or Pauline

www.tipsbooklets.com

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