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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, November 11, 2010

Booklets - Long Deadlines Are Often Deadly

How likely are you to actually get around to writing your 3,500-word tips booklet that you declared your intention to complete by Spring of 2011, when this is now almost Winter of 2010, roughly six months away?

Some reasons you could be telling yourself are related to time and having enough of it. That's a frequently used catch-all. You might also doubt your ability to write, or are unsure about the demand for what you've got.

No matter what, it comes down to the value you place on the tips booklet in your life. Yup, as simple as that. If you thought that booklet would open doors for you to places you want to go, that it would increase your revenue and profit (certainly not necessarily the same as each other), that it would accomplish some milestone, you'd do that booklet faster than a New York minute. In fact, the fastest that I've ever known a booklet author to create a tips booklet was when he sequestered himself overnight in his hotel room after attending a workshop I presented that day.

You'd find time. You'd start writing and then refine your information. You'd think about likely buyers of your booklet. You'd get beyond the reasons so you could create results.

Until and unless you believe there is some kind of value for you, you can set any deadline you want, and the odds are high that it probably won't get done.

By the way, that's the same deal with the people you approach to buy your booklet. Until and unless you communicate the value of your booklet to them, they will tell you to call them again next year. Uh yeah, right.

For a step-by-step guide on how to write your booklet NOW, and start selling them immediately after that, you'll want to have How to Promote Your Business with Booklets - 4th edition. If you have been thinking about getting it and have yet to do so, we need to talk about what value you're looking for and how this will provide that to you!

Until next time,
Paulette - a former New Yorker who is about NOW rather than later, even in California

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