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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, December 14, 2010

Booklets Are NOT for You If ...

Creating tips booklets is not for you if one of your favorite words or concepts is "because." You may feel the only way you can be helpful to your reader or audience is by giving lots and lots of explanation and information about something. In fact, that may not be the case at all, and it could be counterproductive to your intentions and to the desires of your readers and audiences.

While it's true that many people are very curious by nature and want to know all the ins and outs of a given concept, they may not want it all at once. There are many people who want to learn in small doses. Those folks will absorb the basics or a few ideas and then come back for more when they're ready.

One of the best ways to accommodate both learning styles is to do both a tips booklet and a more expanded product. That serves the range of styles while positioning you well when it comes to sales. You've got something for everyone from the start, and something for people to come back to when they want more.

Until next time,
Paulette - who often glazes over when hearing an implied or expressed "because"


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